User Persona Worksheet

Define your ideal customer with this detailed user persona template to tailor your content, SEO, and marketing efforts effectively.

This worksheet helps you define your ideal user or customer, focusing on key attributes that influence their decisions and engagement. Fill in the details below for each persona you identify.

Persona Name:

Persona Archetype/Role:

1. Demographics

Name: ? () : field.toLowerCase().includes("image/visual") ? (
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Age: ? () : field.toLowerCase().includes("image/visual") ? (
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Gender: ? () : field.toLowerCase().includes("image/visual") ? (
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Location: ? () : field.toLowerCase().includes("image/visual") ? (
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Occupation: ? () : field.toLowerCase().includes("image/visual") ? (
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Income Level: ? () : field.toLowerCase().includes("image/visual") ? (
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Education Level: ? () : field.toLowerCase().includes("image/visual") ? (
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Family Status: ? () : field.toLowerCase().includes("image/visual") ? (
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2. Background & Role

Job Title/Industry: ? () : field.toLowerCase().includes("image/visual") ? (
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Company Size: ? () : field.toLowerCase().includes("image/visual") ? (
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Years of Experience: ? () : field.toLowerCase().includes("image/visual") ? (
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Key Responsibilities: ? () : field.toLowerCase().includes("image/visual") ? (
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Reporting Structure: ? () : field.toLowerCase().includes("image/visual") ? (
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3. Goals & Motivations

Primary Professional Goals: ? () : field.toLowerCase().includes("image/visual") ? (
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Secondary Professional Goals: ? () : field.toLowerCase().includes("image/visual") ? (
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Personal Goals related to profession/industry: ? () : field.toLowerCase().includes("image/visual") ? (
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What motivates them? ? () : field.toLowerCase().includes("image/visual") ? (
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What does success look like for them? ? () : field.toLowerCase().includes("image/visual") ? (
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4. Frustrations & Pain Points

Primary Challenges at Work: ? () : field.toLowerCase().includes("image/visual") ? (
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Frustrations with current solutions/tools: ? () : field.toLowerCase().includes("image/visual") ? (
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What obstacles prevent them from reaching their goals? ? () : field.toLowerCase().includes("image/visual") ? (
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What are their biggest fears or worries related to their work? ? () : field.toLowerCase().includes("image/visual") ? (
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5. Values & Priorities

What do they value most in a product/service? ? () : field.toLowerCase().includes("image/visual") ? (
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What are their core work values? ? () : field.toLowerCase().includes("image/visual") ? (
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How do they prefer to make decisions? (e.g., data-driven, intuition, peer recommendations) ? () : field.toLowerCase().includes("image/visual") ? (
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6. Information Sources & Influences

Where do they get their industry news/information? ? () : field.toLowerCase().includes("image/visual") ? (
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Which blogs, publications, or influencers do they follow? ? () : field.toLowerCase().includes("image/visual") ? (
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What social media platforms do they use professionally/personally? ? () : field.toLowerCase().includes("image/visual") ? (
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How do they research new tools/solutions? ? () : field.toLowerCase().includes("image/visual") ? (
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7. Tech Savviness & Tool Usage

Comfort level with technology: ? () : field.toLowerCase().includes("image/visual") ? (
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What software/tools do they use regularly? ? () : field.toLowerCase().includes("image/visual") ? (
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Are they early adopters or laggards? ? () : field.toLowerCase().includes("image/visual") ? (
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8. A Day in Their Life (Narrative)

Describe a typical workday or scenario where they might interact with your product/service. ? () : field.toLowerCase().includes("image/visual") ? (
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9. Quote

A representative quote that captures their main concern or desire. ? () : field.toLowerCase().includes("image/visual") ? (
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10. Image/Visual (Optional)

(Space for a stock photo or sketch representing the persona) ? () : field.toLowerCase().includes("image/visual") ? (
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) : ()}

How to Use This Persona:

Content Creation: Tailor your blog posts, articles, and website copy to address their specific goals, pain points, and preferred language.
Keyword Research: Identify keywords they would use when searching for solutions to their problems.
Marketing Strategy: Guide your marketing channels and messaging.
Product Development: Inform features and solutions that truly meet their needs.
SEO Strategy: Ensure your content directly answers their questions and addresses their search intent.

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